How can a small local business with no marketing budget use...

Good marketing is doing this well.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Price

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Place

Product

Is "Cancel Culture" a Threat to Free Speech? Many argue that cancel culture has gone too far, leading to the silencing of unpopular opinions or voices. But is it really a violation of free speech or a consequence of people holding others accountable?

Perception

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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People

Processes

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Charming co-op climbing game Peak takes Steam by storm, selling one million copies in six days and mounting the top sellers page - Eurogamer

How can a small local business with no marketing budget use social media to attract more customers?

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